Marketing Strategies and Tactics - 825 Words

Marketing Strategies and Tactics (Essay Sample) Content: Assessment Title:Lecturerà ¢Ã¢â€š ¬s Name:Studentsà ¢Ã¢â€š ¬ NamesRegistration NumberDate of Submission:MARKETING STRATEGIES TACTICSPOSITIONING OF THE BUSINESS (SERVICE VISION PRODUCT) The Think Education Group proudly owns the William Blue Resort whose location is on the Whitsunday area. This Resort focuses on quality service in promise of excellence in food, wine and service delivery. In addition, the Resort provides an operational industry placement option for students of William Blue who run it under the guidance of hailed hoteliers. MARKETING OBJECTIVES (Quantifiable / Unit of Measurement) * To increase the food and beverage sale up to 20% on public holiday. * To increase 900 room booking through the travel agency in 8months. * To raise 700 room booking through newspaper and magazine in 8 months. * To increase 600 room booking through TV advertisement in 8 months. * To generate 600 room booking and expand our market by providing new services and experiences in 6 months. MARKETING BUDGET Calculation Method 7% of total projected revenue 12 Month Budget $ ACTION PLAN TIMING RESPONSIBLE Distribution Channels * Promote new services and experience( latest body treatment in term of the season) * Offer a discount to the guests who reserve rooms in our hotel up to 20% off * Treatment package including free beverage 6 months Food beverage Department Media (Hospitality magazine, Australia news)-Advertising will be promoted on the Hospitality magazine and Australia news weekly-Latest promotion and booking details will be given on the newspaper and magazine. 8 months Sales Marketing Department Promotion Sales Promotion Submit the Resortsà ¢Ã¢â€š ¬ in articles directories under travel classifications 8 months Sales Marketing Department Personal Selling Enhance that consumers get tangible results or value for their resources depending on their unique needs Immediate Sales Marketing DepartmentFood beverage DepartmentExecutiv e house keeping department Invest in customer services including varieties and giving special offers to local clientelesConduct an analysis to determine and positively respond to personal tastes and preferences Immediate Sales Marketing Department Recruit professional and ethical employees and ensure they regularly undergo training and development Immediate Human resource department Public Relations Undertake online contests and reward the winnersInclude the polls results in the Resort blog and website 8 months ICT department Respond positively to clientà ¢Ã¢â€š ¬s comments Immediate ICT department Advertising Put into place the pay per click advertisement where the Resort pay the online Paid Hotel Marketing 8 months Financial Department Contemplate buying some ad space 6 months Financial Department Holding private and confidential the newsletter subscribers emails Immediate ICT department Website Create face book and twitter accounts and regularly update these a ccounts with relevant information and photos of William Blue ResortIncorporate the website links with the face book and twitter accountsAllow the user to follow the webpage 6 months ICT department Include videos and you tubes 6 months ICT department Emerging Technology Establishment of a user-friendly mobile interface 6 months ICT department BUDGET % BUDGET AUS$ Sales promotion 7.14% 10000 Personal selling 10.71% 15000 Public relations 6.43% 9000 Advertising 21.43% 30000 Website (including photography) 35.71% 50 Emerging technology 18.57% 26 MONITORING AND EVALUATION Promotional Tools QUANTIFIABLE OBJECTIVES METHOD FOR EVALUATING SUCCESS Sales Promotion 1 To increase room booking Quantitative techniques 2 3 Personal Selling 1 To increase the number of booking rooms Quantitative techniques 2 To increase the number of competent and competitive employees Quantitative techniques 3 To increase the number of clienteles Quantitative techniques Public R elations 1 To increase the number of the Resort clients Quantitative techniques 2 To raise the number of room booking Quantitative techniques 3 Advertising 1 To raise the number of the newsletter subscribers