KLM airlanes Research Paper Example | Topics and Well Written Essays - 1000 words

KLM airlanes - Research Paper Example is facility (Meet & Seat) allows travelers to choose who should be seated next to them by forwarding a request through company’s the newly implemented reservation system†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. KLM airlines hugely depends upon online social media networks to market its services worldwide†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. The company offers numerous free benefits like free airport transfers to its members†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. KLM Royal Dutch Airlines or simply KLM airlines is the flag carrier airline of Netherlands. Although KLM was founded by Albert Plesman on 7th October 1919, the company originally commenced its operations on 17th May 1920 by operating its first flight from London to Amsterdam (‘History’ KLM, para.1). The company is headquartered at Amstelveen. The KLM airlines carry out scheduled passenger and cargo services worldwide to over 90 destinations. The organization possessed workforce strength of 31,787 people as of 31st March 2010. KLM airlines is the world’s oldest airline still using its original name. As specified in Plunkett’s almanac, KLM Cityhopper, Martinair, and Transavia.com are the major subsidiaries of KLM airlines. This paper will discuss the recent marketing activities at KLM airlines in detail. While analyzing the recent marketing activities at KLM airlines, it is clear that the company increasingly focuses on social media marketing, because the management believes that social media marketing is the most cost effective way to promote company services worldwide. In order to take advantages of online social media marketing, recently the company has created three marketing campaigns namely KLM Surprise, Tile & Inspire, and Live Reply. Under the KLM Surprise campaign, the firm tries to reach out to its passengers with intent to reward them for remaining with the company. For this purpose, the company extensively used social media monitoring to identify individuals who mentioned KLM in their check-in. The company located those persons and presented them small